Is continuous innovation essential in the progress of underwater video technology?

Some might think otherwise, that a simple PVC tube and front glass port is all that is necessary to capture the motion of the deep, however, Amphibico sees it much differently. The innovation in design that spurs ground breaking underwater video technology allows us the opportunity to see the deep sea with new eyes. Underwater technology advancement brings to life what may not be apparent in the dive by using high resolution cameras coupled with custom designed, sophisticated housings, optics and lighting systems that will bring to life on the screen the actual details of the underwater marine world you may not even have noticed when diving.

Simple underwater technology does not allow for the true replication of the dive experience, it does not bring to the viewer your experience with all its splendour, it does cause for additional commentary with numerous added adjectives to keep the attention of those watching. Beautiful captured video with the right equipment is art in motion; it brings the essence of the experience back to life, because innovative technology exploits that opportunity to be able to do so and more so now than what was not feasible in the past, it brings us closer to the reality of what is the true underwater environment. So, if technology does not need to be advanced continuously, why is it that with each innovative progress we see something new to the eyes?